Commercial expertise for international growth
Stellar Brands works with drinks company owners, founders and management teams to develop commercial strategy, enter new markets and accelerate distribution and sales across the USA, UK and international markets.
Support is tailored to your objectives, internal capabilities and stage of development.
01-Commercial Strategy
Developing focused plans for commercial growth
We assess the market and define a clear commercial direction through:
- Market and competitor assessment
- Market prioritisation
- Positioning and pricing
- Commercial objectives and growth planning
02-Route To Market
Building effective routes to market
We develop clear, commercially viable routes to market through:
- Channel and customer priorities
- Import and distribution requirements
- Pricing, margins and commercial viability
- Route-to-market structure and planning
03-Partner Selection
Finding the right commercial partners
We support the search, assessment, selection and management of:
- Importers and distributors
- Commercial teams and sales agencies
- Marketing agencies
- Production and specialist partners
04-Execution
Turning strategy into commercial action
Depending on the project, support may include:
- Launch planning
- Engagement with importers, distributors, marketing agencies and production partners
- Customer development
- Distribution and sales
05-How We Work
A clear route from ambition to commercial growth
Every business starts from a different position. We tailor our approach to your objectives, capabilities and target markets.
- Discover — Understand your brand, objectives, resources and ambitions
- Assess — Identify and prioritise the strongest commercial opportunities
- Plan — Develop a focused strategy with clear priorities and objectives
- Activate — Engage the right partners and put the plan into action
- Grow — Build distribution, review performance and refine the approach
A flexible level of support
Stellar Brands provides strategic advice and support across:
– Commercial Planning
– Market Entry
– Distribution
– Sales and Marketing
The scope, priorities and responsibilities are agreed at the outset
Let’s discuss where your brand could go next
Whether you are assessing a new market, seeking the right commercial partners or developing an international growth plan, we would be pleased to hear from you.